5 Sales Tactics to Get Landscaping Customers
Since customers are a company’s greatest asset, finding new ways to attract and maintain them should be one of your top priorities. Luckily for you, we’ve rounded up 5 sales tactics that will teach you how to get lawn care customers in no time—all while keeping costs low!
1. Printed Materials
While you might have heard rumors that print marketing is obsolete, there are still some tactics that work extremely well in this industry.
Don’t want to go through all the trouble of sending out landscaping flyers in the mail? Why not opt for personalized door hangers. Since they’re made to hang on front door handles, they are impossible for potential clients to ignore. Setting up lawn signs on the lawns of clients is also a great way to highlight your work and generate new clients. And getting your printed materials done right doesn’t have to be super expensive thanks to freelance graphic designers on Fiverr and affordable online printing through Vistaprint.
While print marketing is easy and effective, you might not want to swear off digital marketing completely. According to McKinsey, email marketing is 40 times more effective at attracting new clients than social media sites. On the other hand, taking advantage of your current client email list is also a game changer because those clients are already interested in what you have to offer.
An easy way to up your email game is to incorporate a CRM (customer relationship management) tool into the mix. A CRM helps to manage your interactions with current and prospective clients. CRM software, like the ever-popular Mailchimp, can remind clients when it’s time to review their yearly landscaping needs with you, can track when clients open your emails, and can help you find new ways to market to them according to past data. Customer relationships are important and a CRM can help your email marketing appear more personal—as opposed to sending out mass landscaping ads to everyone.
3. Referral Program
One of the fastest ways to grow your business is through word of mouth. And while your current attitude might be to let referrals happen organically, that’s probably only because you didn’t realize how simple it is to set up a referral program. Not only do referral programs give new customers a reason to try your landscaping services, they also help veteran customers feel valued.
A cost effective way to start a referral program is to offer repeat clients a small percentage off their next service when they get a new client to book a service with you (also at a small percentage off). You can even switch the “percentage off” aspect out for an Amazon gift card. And if you don’t want to offer a monetary perk, you can always encourage customers to leave reviews online after the job is completed. Potential clients WILL read online reviews before booking your services.
Out of all of our lawn care marketing ideas so far, this one relies on the one thing that you know like the back of your hand: landscaping. Creating an indoor or outdoor landscaping showroom is a great way to showcase your work and proves to potential clients that you have the talent and skills needed to get the job done right.
Humans are visual creatures, especially when it comes to landscaping. While they may not know the difference between the assortment of plants and shrubs you can place around their garden, they will definitely come to understand and appreciate the difference once you show it to them in person at your year-round, indoor showroom.
5. Cold Calling
Forget all the preconceived notions you have in your head about cold calling and open up your mind to a world of missed opportunity. If done right, cold calling is an effective sales tactic that can help fuel leads. Think about it this way: if you make calls to 100 different people, at least one of those people is bound to be intrigued by your services, right? While that task might sound daunting, there’s a secret to making it worth your while.
Instead of calling people absolutely cold, try turning cold calling into “warm” calling by calling prospective clients on your email list who’ve opened emails that you’ve sent them. They’re likely to be more open to the service that you’re trying to sell because they’re already interested in your business. Plus, all you need to do to implement this sales tactic is pick up the phone and keep dialling.
Ready to take your marketing to the next level? Check our our “Digital Marketing 101 for Landscapers” blog post.